EMD’s Got a Cool New iPad App

EMD’s Got a Cool New iPad App

by Rusty Bishop

There’s no secret about it, I love the iPad. Those that have seen me at life science trade shows in San Diego always want to check it out. I’m seeing more and more reps out there using it as a sales tool with interactive PDFs, web links, and CRM systems like SalesForce.

I was pretty jazzed to see that EMD Chemicals has new app for the Periodic Table of Elements available for free in the iTunes store. The app gets very solid reviews from users and students, so I decided to have a look.

Overall, the interface is very slick with a cool looking Periodic Table on a black background. Tapping any element will pop-up a large version with text-book type information like atomic radius, melting point, and boiling point. Further, each element contains a history complete with the discoverer! Pretty slick!

Love the interface on EMD's iPad Application

The app is intuitive and simple, yet deep enough that you can really drill down into details about a specific element.

Features

The app has a number of great features that are accessible from the tiny little M button on the top left.

Looking down the list you will see Classification, Atomic Properties, State at Room Temperature, Property Ranking, and Discovery. Tapping these allows you to learn about the elements that fit a given parameter by highlighting them in the big old table of elements.

Want to know what elements were discovered before Christ was born? 11 (How do they know that?)

How about elements that are gases at zero degrees Celcius? 11

I could geek out on this alone for hours.

How this App Sells to Scientists

The app is surprisingly unbranded, but that’s cool too. It says, “We just made for you school children of the world, when you grow up and become chemists you will think of EMD.” Love it!

There is some product ordering information buried deep within the individual elements that will lead you to the ordering page on the EMD-Merck Website. I’m sure that pleases the execs at EMD, but I doubt that it’s used very often. However, I did find some interesting detection kits that I didn’t know about. I hope they are tracking iPad links in their analytics program!

Summary

All in all, the EMD Periodic Table App is a great use of the iPad and I’m certain it will downloaded by a lot of students and chemists. Great job, EMD!

Red Funnel is hard at work on our first iPad app. Launching soon, FatStax is a sales productivity tool for the life sciences built by sales people for sales people. We hope you love it!

Rusty Bishop

Rusty’s expertise rests in his ability to apply his Scientific Experience to the Marketing and Sales Funnel. Something we call the Red Funnel. He has developed a deep understanding of the web and the toolset needed to analyze websites as well as sales and marketing tactics both online and in the field.

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