Red Funnel is a full service consultancy with a ton of knowledge about selling to scientists and web marketing. Our clients include Assay Depot.com, TubeWriter.com, ZenBio, Inc. and a growing list of startups and powerhouses in the life science industry.
Red Funnel has pioneered a new approach to attracting scientific visitors to your website based on our deep knowledge of the industry, years in the lab, and time spent building and running websites just like yours.
We work closely with our clients to understand the true value of their products and educate their staff on the world of online marketing to scientists… in plain English.
Our Core Values
- We give our clients the same advice we give our friends and use on our own sites
- We provide easy to measure results with no smoke and mirrors
- We want scientists to easily find and purchase the best possible products for their experiments
- We love what we do and think that web optimization is fun
Our Team
Mark and Rusty met during a website consulting engagement in 2008. After the project concluded, the two remained close friends and consulted each other’s expertise often for other projects. Rusty brings the science with business and Mark’s expertise is life science sales and marketing. That combination helps clients see the marketplace from a customer perspective.
Below you can read a bit about these two guys and find out what makes them experts on selling to scientists.
J Rusty Bishop, Ph.D. (Web optimization specialist)
Joseph “Rusty” Bishop, PhD has a deep understanding of Search Optimization and how scientists interact with the web.
Rusty’s expertise is his ability to apply his Scientific Experience to the Marketing and Sales Funnel online. Giving him an uncanny ability to analyze e-commerce websites and quickly find the missing elements that cause issues with scientist conversions.
From 2008-2010, Rusty guided two major redesigns of the scientific web portal ScientistSolutions.com
Resulting in:
- 223% increase in daily traffic – (Alexa Rank 52,160 by mid 2009)
- 11 X increase in daily registration conversions
Contact Rusty at rusty.redfunnel@gmail.com or just use the Contact Us Form.
http://twitter.com/jrustybishop
Mark S. Walker (Life Science Sales and Marketing)
Mark has over 20 years sales and marketing experience in the life science marketplace. Starting his career at Eli Lilly, he joined the top sales force in the industry at that time.
After Field Sales, Marketing, Market Research and Sales Management assignments, he was recruited to join a small but exciting company named Invitrogen. The goal was to launch a field sales force. Mark joined the first month that sales reached $1 million (he can’t claim credit for that!). Ten years later, Invitrogen was selling $3 million per day. As Director of Sales, Mark was one of the leaders that helped Invitrogen succeed during their rapid growth phase.
Mark returned to Indianapolis and joined a market research company to launch a life science division. He created and launched NaviGRANT, a popular online database service that enables sales and marketing to mine life science grant information. Mark employed all the virtual selling and marketing tools possible to get the word out and succeeded in securing many of the largest Life Science Tools companies in the world as clients.
He combines his experience in life science sales, sales management, and marketing with the current batch of online tools and strategies to help you attract, engage, and convert scientists.
Contact Mark at mark.redfunnel@gmail.com or just use the Contact Us Form.
