Subject Headings to Turn Heads for Your Next Science Email Marketing Campaign

To elaborate on last month’s post “How to Create a Successful Email Marketing Campaign by Engaging the Scientific Mind” , this month I will be addressing how to choose a subject heading for your science email marketing campaign that will save it from the recycle bin.

Your choice of words here is essential, and has to immediately grab the attention of your audience and entice them into the body of your science email. Within the span of just a few key words, you must make the temptation to read on irresistible. It may sound like an impossible task, but here are a few surefire ways to snag a scientist’s attention in the subject heading of your science email marketing:

How to Create a Successful Email Marketing Campaign by Engaging the Scientific Mind

Guest Post from Shannon Weiman, Ph.D., science e-commerce writer, and student of your email tactics.

Email Marketing That Gets a Scientist’s Attention

Carlton raises some good points in his response to Lara’s blog post: “Don’t Let Your Science Email Marketing Campaign End Up in the Trash.” But rather than undermine the ideas conveyed in the post, they serve to underscore the intended message.

Yes, scientists are super-savvy about sniffing out a marketing scheme and have zero patience for email marketing B.S. They are trained to be skeptical, to doubt, to ask questions. Compelled to apply the same rigor to an overt ad campaign, scientists will immediately question the validity of your claims and send your email marketing to the trashcan (despite your best efforts highlight the value of your product).

Why should they trust you over your competitors or their current supplier? How do you get past this impenetrable wall of skepticism?